BrightonSEO – April 2025

From code to clicks: onboarding developers to SEO for ecommerce success

Suitable for ecommerce SEOs with a strong technical SEO background, particularly in-house who aim to foster a seamless partnership between SEO and development teams.

In this talk, I dive into creating a lasting, SEO-friendly onboarding framework that empowers developers to incorporate essential SEO principles into their daily workflows – tailored specifically for e-commerce.

Drawing from hands-on experience, I do a walk through of my team’s proven onboarding processes, highlighting how these methods have equipped developers with the SEO knowledge needed to enhance both team efficiency and organic search performance.

Find my developer SEO cheat sheet here.